The Benesse Corporation is an education company that provides learning materials for young children as well as students in elementary, middle, and high schools. After many years of success, especially with their popular “Kodomo Challenge” program, they needed to adapt their distribution model to the needs of their customers.
Kodomo Challenge videos are offered in six different courses based on the viewer’s age, with about 10 videos produced for each course per month. By switching to streaming, they’re able to distribute twice as many videos as they did before.
We’re kicking off our new in-person event series on Friday, September 13, at Capital C, the creative hub of Amsterdam. It’s going to be an unforgettable night, with an industry who’s who of speakers and attendees – the perfect opportunity to turbocharge your professional network while hearing from people who are transforming their businesses and their industries with AI. So whether you’re in town for IBC or you’re based in Europe, join us for what promises to be the business event of the year. Everyone is going to be there…and we hope you will be too!
We are headed to IBC 2024! Join us in Amsterdam this September 13-16 to discover how our Emmy Award-winning streaming technology platform can elevate your media company. Stop by Booth 5.A90 in Hall 5 to learn more about products and solutions designed to expand your reach, deepen the engagement of your viewers, and monetize your content.
Get free access to IBC 2024 exhibit halls with code IBC5946.
Don’t miss our speaking session on Saturday, September 14th at 3:30 PM. Visit the CE Stage in Hall 5 (5A.28) to hear our Senior Product Marketing Manager, Robi Cambio, discuss “Market Success with Multiple Monetisation Models” along with panelists from Quickplay and Simplestream.
Want to book a meeting with the Brightcove team at IBC? Great! Request one here.
BUILD LINEAR CHANNELS QUICKLY AND EASILY WITH CLOUD PLAYOUT 2.0
With Cloud Playout 2.0, an intuitive UI lets you build linear channels quickly and easily using your existing content or live streams and deliver them to your owned-and-operated properties and FAST destinations. Plus, Brightcove Insights allow you to assess viewing habits and title performance while your audiences just sit back and enjoy.
How to make an awareness video
Awareness campaign videos are typically the marquee assets of broader brand awareness campaigns. Given their relative uniqueness among marketing assets, we have some tips to help you produce the best video for your brand.
HTML5 video formats: codecs, protocols, and compatibility
While HTML5 eliminated the need for additional plugins, HTML5 video streaming remains complex. So we’ve broken down the different HTML5 video types and explain which are best for various scenarios.
You can now add third-party lead forms directly to your videos through Video Cloud to further build out viewer data that can fuel pipeline, better personalize experiences, and improve campaigns across marketing and comms teams.
Initially supported third-party lead forms include:
Salesforce, Hubspot, Eloqua, Marketo, Google Forms, Microsoft Forms
Pass viewer ID and engagement data directly into MAP/CRM systems
We’ve updated our MAP/CRM connections with the ability to field viewer IDs and then export them to third-party systems. You can now better identify who is watching your content, build a viewer profile to guide their customer journey with relevant videos, and enhance your campaign strategy to boost conversion potential and build positive brand associations — all within systems you’re already using today.
This includes client-side and server-side integrations for:
Viewer IDs can be captured from first-party cookies, Gallery SSO, or custom scripts. Learn more here.
UPCOMING WEBINARS
Inclusive Streaming: Driving Business Growth through Accessible Live Events
Join our webinar to explore the power of accessibility in live event streaming.
Strengthening Employee Engagement with Video
Discover how video can enhance every phase of the employee lifecycle with insights from Brightcove experts.
Review Brightcove on G2— We're giving a $75 Amazon or Visa gift card to the first 10 users who provide a validated, G2-approved review. To receive your gift card, please send Stephanie Brewer a screenshot of the completed submission.
