The Benesse Corporation is an education company that provides learning materials for young children as well as students in elementary, middle, and high schools. After many years of success, especially with their popular “Kodomo Challenge” program, they needed to adapt their distribution model to the needs of their customers.
Kodomo Challenge videos are offered in six different courses based on the viewer’s age, with about 10 videos produced for each course per month. By switching to streaming, they’re able to distribute twice as many videos as they did before.
HTML5 video formats: codecs, protocols, and compatibility
While HTML5 eliminated the need for additional plugins, HTML5 video streaming remains complex. So we’ve broken down the different HTML5 video types and explain which are best for various scenarios.
How to make an awareness video
Awareness campaign videos are typically the marquee assets of broader brand awareness campaigns. Given their relative uniqueness among marketing assets, we have some tips to help you produce the best video for your brand.
NEW INTERACTIVITY UPDATES
iOS and Android SDKs for interactivity
You can now use interactive annotations to increase viewer engagement with your video content on even more devices.
The annotations that will be supported for mobile devices include:
Image overlay, text overlay, time-triggered action, transparent overlay, fade-in/fade-out transitions, preconditions for dynamic annotations
You can now add third-party lead forms directly to your videos through Video Cloud to further build out viewer data that can fuel pipeline, better personalize experiences, and improve campaigns across marketing and comms teams.
Initially supported third-party lead forms include:
Salesforce, Hubspot, Eloqua, Marketo, Google Forms, Microsoft Forms
For more information on third-party lead forms, visit our support documentation. Pass viewer ID and engagement data directly into MAP/CRM systems
We’ve updated our MAP/CRM connections with the ability to field viewer IDs and then export them to third-party systems. You can now better identify who is watching your content, build a viewer profile to guide their customer journey with relevant videos, and enhance your campaign strategy to boost conversion potential and build positive brand associations — all within systems you’re already using today.
This includes client-side and server-side integrations for:
Viewer IDs can be captured from first-party cookies, Gallery SSO, or custom scripts. Learn more here.
GET READY FOR BRIGHTCOVE LIVE IN AMSTERDAM
We’re kicking off our new in-person event series on Friday, September 13, at Capital C, the creative hub of Amsterdam. It’s going to be an unforgettable night, with an industry who’s who of speakers and attendees – the perfect opportunity to turbocharge your professional network while hearing from people who are transforming their businesses and their industries with AI. So whether you’re in town for IBC or you’re based in Europe, join us for what promises to be the business event of the year. Everyone is going to be there…and we hope you will be too!
We are headed to IBC 2024! Join us in Amsterdam this September 13-16 to discover how our Emmy Award-winning streaming technology platform can elevate your media company. Stop by Booth 5.A90 in Hall 5 to learn more about products and solutions designed to expand your reach, deepen the engagement of your viewers, and monetize your content.
Get free access to IBC 2024 exhibit halls with code IBC5946.
Don’t miss our speaking session on Saturday, September 14th at 3:30 PM. Visit the CE Stage in Hall 5 (5A.28) to hear our Senior Product Marketing Manager, Robi Cambio, discuss “Market Success with Multiple Monetisation Models” along with panelists from Quickplay and Simplestream.
Want to book a meeting with the Brightcove team at IBC? Great! Request one here.
LIVE AND ON-DEMAND WEBINARS
From Live to On-Demand: Amplify Your Event with Accessibility
Join our webinar to explore the power of accessibility in live event streaming.
Strengthening Employee Engagement with Video
Discover how video can enhance every phase of the employee lifecycle with insights from Brightcove experts.
Mastering Video Editing: Unleash the Power of Brightcove's Web-based Editor
Take a deep dive into the latest web-based editor from Brightcove, designed to supercharge your video management and publishing workflows.
Unlock the Power of Video in Your Marketing Strategy
Join video marketing experts from Acquia and Brightcove to explore the transformative impact of video on marketing strategies.
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